Cumberland Council is putting plans in place to remove the chewing gum that blights local streets after receiving a £25,000 grant to tackle the issue.
The council is one of 56 across the country that have successfully applied to the Chewing Gum Task Force, now in its second year, for funds to clean gum off pavements and prevent it from being littered again.
Established by Defra and run by environmental charity Keep Britain Tidy, the Chewing Gum Task Force Grant Scheme is open to councils across the UK who wish to clean up gum in their local areas and invest in long-term behaviour change to prevent gum from being dropped in the first place.
The Task Force is funded by major gum manufacturers including Mars Wrigley and Perfetti Van Melle, with the investment spread over five years. This year the selected councils will receive funding totalling more than £1.2 million.
Monitoring and evaluation carried out by Behaviour Change has shown that in areas that benefitted last year a reduced rate of gum littering is still being observed six months after clean-up and the installation of prevention materials.
Cumberland Councillor Denise Rollo, Executive Member for Sustainable, Resilient and Connected Places, said:
“I am delighted that Cumberland Council has received £25,000 in funding to help address the problem of chewing gum on our pavements. Chewing gum on pavements is not only unsightly but expensive to clean up and this grant will help us to tackle the problem.
“One of our primary objectives is to raise awareness among visitors and residents alike, about the importance of disposing of chewing gum responsibly. We kindly request all individuals to refrain from littering gum on our pavements, and instead, place it in a bin or take it home with them.
“We value the beauty of our outstanding area and want to preserve it for future generations. By working together and adhering to responsible gum disposal practices, we can ensure that our pavements remain clean, visually appealing, and free from unsightly gum spots.”
Estimates suggest the annual clean-up cost of chewing gum for councils in the UK is around £7 million and, according to Keep Britain Tidy, around 77% of England’s streets and 99% of retail sites are stained with gum.
Environment Minister Rebecca Pow said: “Littering blights our communities, spoils our countryside, harms our wildlife and wastes taxpayers’ money when cleaning it up. That’s why we’re working with gum producers to tackle chewing gum stains.
“After the success of the first round of funding, this next slice will give councils further support to clean up our towns and cities.”
In its first year the task force awarded 44 grants worth a total of £1.2 million, benefitting 53 councils who were able to clean an estimated 2.5km2 of pavement, an area larger than 467 football pitches.
By combining targeted street cleaning with specially designed signage to encourage people to bin their gum, participating councils achieved reductions in gum littering of up to 80% in the first two months.”
Allison Ogden-Newton OBE, Keep Britain Tidy’s chief executive, said: “Chewing gum litter is highly visible on our high streets and is both difficult and expensive to clean up, so the support for councils provided by the Chewing Gum Task Force and the gum manufacturers is very welcome.
“However, once the gum has been cleaned up, it is vital to remind the public that when it comes to litter, whether it’s gum or anything else, there is only one place it should be – in the bin – and that is why the behaviour change element of the task force’s work is so important.”