Cumberland Council is pleased to inform residents and visitors that there will be new signage installations taking place in and around Keswick town centre over the coming weeks.
This important initiative aims to enhance the road user experience and reduce unnecessary journeys in the area.
The Keswick Transport Improvement Study, completed in 2019, shed light on various transport-related challenges in Keswick, including:
- Perceived lack of car parking during the tourist season, which causes inconvenience to residents as well as visitors, and contributes to queuing in town; and
- Poor wayfinding around Keswick and lack of signage to direct visitors to available car parking.
The signage improvements that are being organised are in response to the feedback from the Keswick Transport Improvement Study. The enhanced signs will include signage for short and long stay car parks, throughout the town centre. The improved signage will direct traffic to parking facilities operated by Cumberland Council as well as private operators.
To provide visitors with accurate and up-to-date information, the signage will include directions to parking most suitable for the Keswick to Threlkeld trail. Temporary signs arranged by Lake District National Parks Authority, will be replaced with parking information.
The Keswick Transport Improvement Study was initiated by Cumbria County Council and Allerdale Council, and Cumberland Council will continue to work with Lake District National Park Authority and Keswick Town Council on the delivery of transport improvements in Keswick.
Other areas in Keswick which have benefitted from this project are:
- one-way on St John’s Street
- improvements to cycling at High Hill and between Keswick and Threlkeld
- enhanced marketing and information around cycling and public transport options
- pedestrian crossing on Main Street
- cycle parking (installed by Keswick Town Council)
Cumberland Councillor Denise Rollo, Executive Member for Sustainable, Resilient and Connected Places, said:
“We are pleased that we can add new signage in Keswick, and this shows our commitment to listening to the community and actioning their requests.
“Keswick is a very popular tourist destination of the Lake District and is known for its stunning natural beauty and charming town centre but navigating somewhere new can be challenging for a driver. These new signs will help everyone to find their way around Keswick easier and understand what parking facilities are available".