CUMBERLAND Council is joining a series of activities to mark the first ever action day on ageism this week [20 March].
The move comes as the council joins the Centre for Aging Better’s network of Age-Friendly Communities, which forms part of the council’s commitment to promote respect and appreciation for individuals of all ages within the organisation, as well as be a beacon of good practice to others in the community.
Ageism is the most widespread form of discrimination in the UK. It affects people of all ages and can have a profoundly damaging impact on us as we get older. The council is therefore marking the day to help change the way people think about ageing, and help everyone to grow old with confidence.
To kickstart this initiative, Cumberland Council is collaborating with local organisations to raise awareness about ageism and its impact on individuals and our communities. A number of libraries across the council area will host coffee and chat sessions on Ageing Without Limits Day to facilitate discussions on ageism and promote understanding among residents.
Furthermore, Age UK Carlisle and Eden, in partnership with Carlisle College, will host an intergenerational fashion show on 21 March. The event challenges age stereotypes by showcasing clothing designs created by students from various departments at Carlisle College, with older individuals taking to the catwalk as models. The fashion show promises to be a celebration of diversity and inclusivity, highlighting the talents and contributions of people of all ages. Tickets are available from Age UK by calling 01228 536673 or from Age UK shops or offices in Carlisle.
The council is also promoting the importance of age diversity within its own workforce, with a series of sessions for staff and the creation of an internal group dedicated to addressing age-related issues. It’s membership of the Age-Friendly Communities network means it will also take an active role in ensuring older people participate in community life and age well. This includes taking into consideration age-based requirements when it comes to planning things like transport, housing, outdoor spaces, social participation, community support and health services.
Cllr Lisa Brown, deputy leader and Executive Member for Adults and Community Health, said: "We are excited to embark on this journey towards becoming an age-friendly community, and we recognise that signing up and becoming members of the UK Network is just the start. As a council we have put health and wellbeing at the heart of everything we do alongside tackling health and other inequalities. By fostering a culture of inclusivity and respect, we aim to create a community where people of all ages can thrive and contribute."