Cumberland Council continues to improve road safety measures with the launch of new signage which is visible throughout the road network.
Launched in April, this initiative has seen an increasing number of signs installed across Cumberland. It addresses safety concerns raised by the council’s staff and aims to deter the public from speeding through road works or attempting to pass through road closures while works are ongoing.
The new, prominent signs display images of Cumberland’s dedicated Highway teams and their children, emphasising the importance of road safety and urging caution. The goal is to ensure that all council staff return home safely to their loved ones.
Cumberland Councillor Denise Rollo, Executive Member for Sustainable, Resilient, and Connected Places, stated:
“Every day, our Highways teams perform their duties with dedication and professionalism. Unfortunately, some individuals disregard road closures, trying to bypass them or abusing our staff. This behaviour not only disrupts their work but more importantly, can also pose an unnecessary risks to their safety.
“To tackle this issue, we have introduced new signage to remind the public to exercise caution in roadworks areas. Our primary goal is to create a safer working environment for those who tirelessly serve our community. By adhering to road closure signs and driving carefully, we can help ensure that our dedicated staff members return home safely to their loved ones."