Cumberland Council is launching an ambitious new campaign to tackle the littering problem that affects communities across the area.
With more than two million pieces of litter dropped every day in the UK, the issue has reached a critical point. Research shows that people are more likely to litter when rubbish is already present, leading to an unsightly environment that impacts community pride and overall well-being.
This initiative aims not only to clean up the streets but also to inspire a long-term shift in behaviour, empowering residents, community groups, and businesses to take charge of their surroundings.
The council’s campaign will provide practical resources, including litter pickers, hi-visibility vests for adults and children, gloves, and refuse bags, along with safety guidance to support local clean-up efforts.
It is set to roll out the ‘Litter Champions’ programme, which encourages community groups and businesses to arrange litter picks with council support for waste collection afterward. In addition to this, the council will promote a business adoption model, encouraging local businesses to take responsibility for nearby areas, linking it to their staff well-being initiatives and corporate social responsibility.
The project also includes targeted clean-up activities and action days, organised by community groups, social landlords, and businesses, to help residents clear their homes, backyards, and gardens, reducing clutter and the risk of fly-tipping.
Cumberland Councillor Denise Rollo, Executive Member for Sustainable, Resilient and Connected Places, said:
“Litter picking goes beyond simply cleaning up the streets; it’s a chance to engage with your neighbours, stay active, and contribute positively to your community. By coming together, we can create cleaner, healthier spaces and foster a sense of pride in our local area. This initiative is about more than just tidying up - it’s about building a community that cares.
“By coming together, we enhance collaboration, promote cleanliness, and support residents' well-being. These values are central to Cumberland Council's Plan, where health and well-being are at the heart of everything we do."
To get involved please email wasteos@cumberland.gov.uk and for more information please go to Cumberland Council’s website.