Market position statement for Adult Social Care services 2025 to 2029 - Our place

Cumberland is a large, mostly rural area located in the ceremonial county of Cumbria in North West England. Cumberland is known for its rich history, diverse economy, and stunning natural landscapes. Cumberland boasts a varied economy with strong sectors in agriculture, tourism and manufacturing.

Cumberland has a high level of rurality with significant variations in population density across the region. We have many rural communities with large areas of open countryside and small villages/towns. This rural nature is a defining feature of our area, contributing to its scenic beauty and agricultural economy.

Whilst predominantly rural, Cumberland does have some more built up urban areas such as Carlisle, Workington and Whitehaven which service as economic and administrative hubs.

In April 2023, the six previous district councils and Cumbria County Council were replaced by two new unitary authorities and a fire and rescue service, with Cumberland Council taking over responsibility for providing services to people who live in the former Allerdale, Carlisle and Copeland district areas.